Identity & Application: The Plough & the Stars

The Plough and the Stars is an Irish Restaurant and Bar housed in a historically preserved building in Old city, Philadelphia. 21xdesign was commissioned from the initial creation of the restaurant to create an identity for this exciting new Irish restaurant. The goal was to create a brand for the company that would evoke the uniqueness of the building itself while at the same time hint at its Irish heritage. The final logo design has since been applied to multiple components, everything from the various menus to the restaurant signage and signage. Click on the numbers below to view additional applications for the logo, or navigate to other projects using the following links.